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Caesars Casino is intended for an adult audience, for amusement purposes only. Practice or success at social casino gaming does not imply future success at real money gambling. Caesars Slots uses a Random Number Generator (RNG) to ensure that all players experience the same randomized gameplay. In 2016, a group of Chinese investors including Giant Network Group Co Ltd and Yunfeng Capital, a private equity firm founded by Alibaba Group’s Jack Ma, acquired Playtika from Caesars. Gambling game companies Playtika, Ltd. And Caesars Interactive Entertainment, LLC are settling a class action for $38 million. Playtika Holding Corp. Has filed to raise $100 million in a U.S. IPO, although the final figure may reach $1 billion. The firm acquires and develops mobile free-to-play video games.

Playtika Rewards Rules

Acceptance of Terms

The Playtika Rewards loyalty program is an exclusive VIP loyalty program where you can earn Status Points to gain special benefits by using and playing Playtika’s social play for fun games including, but not limited to; Slotomania, Caesars Slots, WSOP, Bingo Blitz, Bingo Rush 2, Vegas Downtown Slots and House of Fun (the “Services”). Registration and membership to the Playtika Rewards loyalty program is automatic and free of charge.

These Playtika Rewards Rules provide information about Playtika’s new loyalty program, its rules, guidelines and important information for your use of the Services either via the web, the social networks or the mobile application.

In these Rules, “Playtika” refers to Playtika Ltd. and its affiliates, which shall mean subsidiaries, parent companies, joint ventures and/or other corporate entities under common control or ownership by Playtika.

These Playtika Rewards Rules are an integral part of Playtika’s Terms of Service and Privacy Policy. Accordingly, by using the Services and playing Playtika games, you automatically agree to Playtika’s Terms of Service, Privacy Policy and these Playtika Rewards Rules (collectively “Playtika’s Terms“) and to be part of our loyalty program. If you do not agree or are not comfortable with any part of Playtika’s Terms, please do not use our Services. By participating in Playtika Rewards you agree to be bound by the Playtika Rewards Rules. If you have any questions or comments regarding Playtika’s Terms, send an email to info@playtika.com.

Playtika reserves the right to modify or revise these Rules at any time, without notice to Members (as defined hereunder). Such amendments will become effective immediately upon being posted at www.playtika.com. It is the Members’ sole responsibility to review the rules, policies and conditions, and remain aware of any changes.

Eligibility

The benefits of Playtika Rewards are solely for players holding a valid active account in one or more Playtika games listed above, and for the benefit of the person listed on such account only (a “Member”). A Member may not allow any other person to access his or her account. Joining Playtika Rewards is automatic for Members that meet this requirement. To become a Member, you must be a natural person, at least 21 years of age and not restricted from gaming. Failure to comply with this condition will result in the closing of your account and the loss of all Status Points accumulated through your use of the Services. Access to the Total Rewards program (as further described below) is restricted to persons who are non-residents of the U.S. and Canada, who are under the age of 21 or persons restricted from gaming. Therefore, if you use the Services in connection with the Total Rewards program, you represent and warrant that you are a resident of the U.S. or Canada, you are 21 years of age or older and not restricted from gaming.

Reward Credits

As a Member you are entitled to link your Playtika Rewards loyalty program to the Caesars Entertainment Services, LLC Total Rewards (“TR”) loyalty program. To link your game account to the TR program, Member must have an active, valid account in any of Playtika’s games listed above. You certify that you are a resident of the U.S. or Canada, you are at least 21 years old and acknowledge and agree that your participation in the TR program, is subject to the TR program Rules located at Total Rewards website (“TR Rules”). If you become a TR member and use the Services to perform qualified in-app purchases, you can accumulate Reward Credits which may be exchanged for items, services or experiences (each a “Reward”) offered by Caesars Entertainment or any of its affiliated companies through the TR program.

You are solely responsible for reading and understanding the TR Rules and any related terms and conditions thereof. Playtika is not responsible for the terms and conditions of the TR loyalty program and bears no responsibility to you for any such unread, misread or misunderstood terms. Playtika makes no guarantees as to the availability of any Reward. You hereby agree that Playtika shall have no liability to you as a result of participating in the TR loyalty program. Your participation in the TR loyalty program, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and Caesars Entertainment Operating Company, Inc. or any of its affiliated companies and solely at your own risk. You hereby release Playtika (and its affiliates, officers, directors, agents, subsidiaries, and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such dealings or as the result of participation in the TR loyalty program.

Accumulating Status Points

Status Points are used to reach progression between Playtika Rewards statuses. There are 7 different Playtika Rewards statuses: Bronze, Silver, Gold, Platinum, Diamond, Royal Diamond and Black Diamond. As you progress to a higher status, you will receive greater benefits and gifts. Your status at Playtika Rewards will be determined according to your game history based on your Status Points accumulation, except for Black Diamond Status, which will be based on the Status Points accumulated during the preceding calendar year and will remain valid until the end of the following calendar year. You can check your status, its expiration date (for Black Diamond Status Only) and your benefits by clicking the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby.

Once your initial status is set up, you can progress to a higher Playtika Rewards status and earn greater benefits. Status Points are earned by leveling up as you play and enjoy our games, special occasions and on every official coin package you purchase. Bigger coin packages reward you with more Status Points. The Status Points you receive from purchasing coins also increase as you move up in status. Please note that purchasing coin packages must be done within the game on mobile app, web via Facebook, or other social platforms offers.

If you are using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in any of our games will be equal in all platforms and games. However, if you are not using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in such games and/or platforms shall be specific for such game and/or platform.

Status Points are NOT and WILL NOT be awarded or earned in any way related to or based upon the outcome of any game you play during your use of the Services.

In order to find out how many Status Points you need in order to reach the next Playtika Rewards status, you can click the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby. That’s where you will see how many Status Points you have already gained out of the amount of Status Points required for the next status. All amounts are per calendar year.

The Bronze Status is reached automatically when playing any Playtika games and shall remain effective as long as a Member earns between 0 and 149 Status Points.

To reach Silver Status a Member must earn between 150 and 3,999 Status Points.

To reach Gold Status a Member must earn between 4,000 and 29,999 Status Points.

To reach Platinum Status a Member must earn between 30,000 and 249,999 Status Points.

To reach Diamond Status a Member must earn between 250,000 and 1,999,999 Status Points.

To reach Royal Diamond Status a Member must earn between 2,000,000 and 7,999,999 Status Points.

To reach Black Diamond Status a Member must earn more than 8,000,000 Status Points in one calendar year.

Playtika may decide upon its sole discretion to add additional statuses and/or modify the eligibility criteria to the above mentioned statuses. Playtika may adjust status and/or Status Points upon a determination of error, computer malfunction, fraud or any other discrepancy.

As you reach a higher Playtika Rewards status, the amount of Status Points you earn in any Status Points generating events increases as follows:

Please note that you cannot redeem or cash out your Playtika Rewards Status Points in any way. Only Reward Credits may be redeemed, as described in the TR Rules above. Status Points have no cash value. Status Points and Reward Credits are specific to each account and are not transferable to any other account.

If a Member remains inactive for a period of time 6 months, Playtika reserves the right to prevent the Member from enjoying the benefits of his/her status.

Termination

In the event you or Playtika terminate or suspend your account (including, but not limited to, suspending your ability to purchase, redeem or consume Status Points or Reward Credits) and/or your access to our site and/or Services at any time, including for breach of the Playtika’s Terms or otherwise, your access to the Services will be disabled and you will forfeit all Status Points that you have accumulated. Playtika is in no way liable to you for the effects of any termination or cancellation of your use of the Services or the Status Points you have accumulated.

Playtika reserves the right to deny anyone participation in Playtika Rewards or terminate anyone’s participation in Playtika Rewards at any time in its sole discretion without recourse.

If any Member fails to comply with Playtika’s Terms in any manner, including violation of these rules, fraud, misrepresentation, improper conduct, violation of laws or if any Member is or should be excluded from playing, as shall be determined by Playtika in its sole discretion, Playtika may terminate the Member’s participation in Playtika Rewards. In lieu of termination, Playtika may, at its sole discretion, demote the Member’s account status or prevent him/her from the associated benefits of the status, but permit the individual to play.

General Terms

All decisions regarding the interpretation of the Playtika Rewards Rules, eligibility, Rewards and benefits accumulation, etc. lie solely with Playtika whose decisions are final.

Playtika reserves the right to modify or cancel Playtika Rewards at any time, for any reason, upon its sole discretion.

THE SERVICES ARE PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY. WITHOUT LIMITING THE FOREGOING, PLAYTIKA, CAESARS ENTERTAINMENT INC, AND THEIR RESPECTIVE AFFILIATES, SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND LICENSORS (COLLECTIVELY, THE “PLAYTIKA PARTIES”) EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. THE PLAYTIKA PARTIES MAKE NO WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON A SECURE OR ERROR-FREE BASIS. THE PLAYTIKA PARTIES MAKE NO WARRANTY REGARDING THE QUALITY OF ANY REWARDS, PRODUCTS OR SERVICE OBTAINED THROUGH THE SERVICES.

If any provision of these rules is deemed invalid or unenforceable by law or regulation, such provision shall be deemed void only for the specific jurisdiction at issue, but all other provisions will remain in full force and effect.

In case of conflict or discrepancy between the English language version of these Rules and the translated versions in all other languages, the English language version shall prevail.

No director, employee, consultant, agent, supplier, vendor or partner of Playtika or any of its group of companies or its directors, employees, consultants, agents suppliers, vendors or partners is eligible to receive any benefits or gifts directly or indirectly, by participating in the Playtika Rewards or the TR loyalty program. This restriction also applies to relatives of such persons and for this purpose ‘relative’ includes, but is not limited to, any of a spouse, partner, parent, child or sibling or another individual residing in such person’s household.

You hereby agree to receive any communications or advertising from Playtika regarding this Playtika Rewards Rules including by electronic mail and SMS. Should you wish to “opt-out” of receiving communication from us at any time please let us know by sending an email to:info@playtika.com

Members agree to allow Playtika the unconditional use of their name and likeness for promotions, advertising and announcements without compensation, consideration, notice, review, or further consent.

Playtika Rewards is a trademark owned by Playtika Ltd. Total Rewards and Rewards Credits are trademarks owned by Caesars License Company, LLC and used with permission.

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Playtika grew up in Israel as a social casino game company, but it has expanded well beyond that category through a bunch of acquisitions. And so the company, now valued at multiple billions of dollars, has rebranded itself around the phrase “infinite ways to play.”

At its core, Playtika believes that life needs play and its job is to create infinite ways to play its games that span casual, hardcore, and social casino genres, Playtika CMO Nir Korczak said in an interview with GamesBeat.

While it has played a winning hand at online poker, the company has expanded through 15 acquisitions since its founding a decade ago. And now it found that it had to explain its brand to its own employees, many of whom joined the company through acquisitions. Now the company is taking a breath to see what it has built. The rebrand helps the company as it recruits new employees and pulls its teams together.

But it could also help the company to eventually build a meta-brand, the way that Procter & Gamble has a brand for quality products, even though it owns tons of individual product lines. One lesson for other companies: It is possible to create an overarching brand that represents the collective power of a lot of individual game or product brands.

Building Playtika

Robert Antokol started Playtika with a team of development veterans in 2010, and Caesars Interactive Entertainment acquired it early on. But Caesars sold Playtika in 2016 to pay down debt. A consortium of Chinese game companies acquired Playtika for $4.4 billion. At that time, Playtika had more than 2,800 employees, but additional deals have now expanded the staff to above 4,000 people.

The company operates 20 different games, and all of them are free-to-play titles that get frequent updates (this is known as live operations). Playtika has more than 35 million players who come back to their games every month — and 12 million who come back daily. The studios are in 19 offices.

Playtika has acquired game companies such as Jelly Button in Israel, Wooga in Germany, and Seriously in Finland. It is rumored to be considering an initial public offering, but Korczak declined to comment on that. In any case, he said, a big company such as Playtika needs a clear vision, and now he says it has one. The deals have expanded it well beyond its casual and social casino roots.

Playtika Caesars Casino

Rebranding

Above: Nir Korczak is the chief marketing officer at Playtika.

The idea behind the rebranding is to help employees across the company understand what the Playtika brand means to them, as well as what to communicate about the company’s values to players.

“The main reason to kick this off was the internal need from the employees about what Playtika means,” Korczak said. “We can all connect to a basic human truth that says ‘life needs play.’ Everybody has a sense of play from the time we are born to when we die. Everything in our lives has some kind of play in it.”

Work on the rebranding began more than a year ago, and Korczak led it. He has been in online marketing for 15 years, working at places such as Google and Aditor. In 2017, Playtika acquired Aditor, a marketing agency for mobile apps and games. At Playtika, Korczak and his team saw the need to pull everyone together in a diverse company with diverse businesses across games. They needed to have a brand that explained what the company was all about without restricting it to any given topic such as social casino games.

One of the things the games share in common is that they are free-to-play and focus on live operations, where the game never ends and is constantly updated over time to keep players engaged. They can continue infinitely, and that’s where the brand meaning fits.

“Our purpose is to entertain the world through infinite ways to play,” Korczak said.

Above: Playtika has more than 4,000 employees in 19 locations.

The mission is to entertain the world. It will do that with a diverse portfolio of games. And each game will have more and more resources and content over time so that the game is endless. And the company will strive to have an infinite range of services related to technology, design, and marketing.

Employees liked the new brand and its message when asked about it in polls, Korczak said.

“So much of the company is working from home and it’s very important that we all have one story, one vision, and that we all speak the same language.”

The common thread with the studios is to create the best experience for the users. It doesn’t matter which genre, Korczak said.

Embracing diversity

Above: Playtika’s new brand motto is infinite ways to play.

The brand message is admittedly very broad. But it gives identity beyond Playtika being a collection of individual studios.

“Each one of the studios has its own DNA, its own roadmap, its own focus. We didn’t change the company. We just connected the dots into one story,” Korczak said. “We have a Chinese owner and Israeli management. We are trying to connect the dots and enjoy the benefits of having different cultures in different studios.”

Asked if the brand embraces diversity, Korczak said, “Absolutely. Absolutely. I think that this theme is about opening your mind. We are saying we are team players. When we combine our strengths, we don’t just run faster, we become unstoppable. The power is when we connect the dots together and become one team.”

The first phase of the branding effort focused on employees. So far, Playtika is not planning to invest heavily in advertising for external audiences such as fans of its different games.

“As a brand, this is mainly an employer brand,” Korczak said. “When it comes to marketing to users, it’s usually the studio that undertakes that.”

Overall, Playtika has evolved into a house full of brands. The marketing budget is controlled within each studio. Other companies have been on the expansion path as well, such as Zynga. In that case, the company preserves the individual brands of the acquired companies while maintaining a larger meta brand about changing the world through games.

Above: Playtika has a new logo.

“Infinite ways to play is something that everyone can understand and they can understand how their own role fits with that vision,” Korczak said.

Playtika has modified its logo of a cheetah, but it has kept the main idea of a company that moves fast.

“We all understand that we are in the entertainment industry,” he said. We understand the purpose that we are coming to work to give a great experience to our users. Now take it from here. You as the employee can take it to whatever you want. We give the employees the freedom to do whatever they want in that space.”

The effort took up a lot of time for management and employees.

“If employees understand why we are doing what we do, they can be our best ambassadors,” Korczak said. “That’s definitely one of the KPIs [key performance indicators]. This is something very important because employees can connect to the vision.”

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